A discovery cannot transform society if it never makes it out of the lab.
Science advances every day in universities, research centres, hospitals and projects that bring together teams, countries and disciplines. But there is an equally important moment that comes after the research: when that knowledge is shared and made available to society
Recent research from the Universitat Autònoma de Barcelona raises an interesting question: why do some scientific studies make it into the media and reach the public, while others, despite being equally relevant, go unnoticed?
The study shows that research supported by an active communication strategy is much more likely to reach the media. In the case analysed, studies accompanied by a press release generated an average of 18 digital news stories, while those without a specific communication action did not achieve the same level of visibility.
The conclusion is clear: publishing research does not guarantee that it will be known beyond the scientific community. For knowledge to circulate, it also needs communication.
The conclusion is clear: publishing research does not guarantee that it will be known beyond the scientific community. For knowledge to circulate, it also needs communication.
A Mileva Films entenem la comunicació científica com una part del procés de transferència de coneixement. El nostre paper és construir un pont entre la recerca i la societat, trobant el relat i el llenguatge audiovisual que permetin explicar una investigació amb rigor, però també amb claredat i capacitat de connectar amb diferents públics.
Because communicating science is not simply about turning a scientific paper into a video. It means understanding what lies behind a discovery, putting a face to the people who make it possible, providing context for the results and finding ways to make something that is often complex or invisible easier to understand.
Audiovisual storytelling allows us to enter the laboratory, show processes, give researchers a voice, use animation to explain complex concepts and adapt the same research to different formats and audiences: a documentary, an interview, an educational piece, social media content or communication materials for European projects.
Science communication is not just about explaining what has been discovered. It is about ensuring that this knowledge reaches people, is understood, and creates impact.
And this is where audiovisual storytelling plays a key role: it allows us to put knowledge into images, give a voice to researchers, and build stories capable of connecting with people and diverse audiences.
At Mileva Films, we work alongside universities, research centres, scientific institutes, and technology centres to transform research into audiovisual narratives that make knowledge visible and bring it closer to society.
Because research generates knowledge.
Communication makes it reach people.
Your research has a story.
Let’s tell it.
Your research has a story.
Let’s tell it.La vostra recerca té una història. Expliquem-la.
They trust us.
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